Download the main marketing models for your PowerPoint and Google Slides presentations. An essential marketing toolset for the managers who want to optimize their strategic business decisions. Also, a great resource for the students to learn and understand marketing concepts and tools.
The marketing models: valuable tools to make better strategic decisions
Managers must handle the appropriate tools to take strategic decisions. Even if some of the most popular models are (quite) old, they are still on the top managers’ list. For example, we can think of the SWOT analysis or the BCG matrix.
Strategic decisions are those crucial steps that can influence the future of a business. And fully understanding where we (as an organization) stand is key. Indeed, organizations evolve in a complex and changing environment where both internal and external factors have a strong impact.
In that challenging context, marketing models are essential tools to identify and understand these factors.
And this is the reason why these models are so useful: they allow all the vast quantity of information available to be gathered, structured, processed, and analyzed in a comprehensive manner.
In other words, the marketing models are tools which help marketers organize and rationalize the information to make better strategic business decisions.
A collection of 15 marketing models
You will find in the presentation document an extensive collection of 15 essential marketing models:
- The 7 P’s
- The McKinsey 7S Framework
- The AIDA Model
- The GE Matrix
- The Ansoff Matrix
- The BCG Matrix
- Diffusion of Innovations
- The DRIP Model (Differentiate, Reinforce, Inform, Persuade)
- Product Life Cycle
- Porter’s Five Forces
- Price-Quality Strategy Model
- RACE Planning (from Smart Insights)
- Segmentation, Targeting and Positioning – STP
- SWOT / TOWS
- PESTLE / PESTEL Analysis
Some of these models are offered with different variants. Specifically, the document contains a collection of 24 custom-made infographics with completely editable creative shapes and text placeholders.
The document ‘Essential Marketing Models for PowerPoint and Google Slides’ features:
- 24 pre-designed unique, clean and professional slides
- Fully editable content (graphics and text) via PowerPoint – No Photoshop needed!
- Aspect ratio: Widescreen (16:9)
- Formats: PowerPoint (.PPTX) – created with PowerPoint Microsoft 365 and for Google Slides (Cf. below)
Free font used:
- Calibri (System font)