{"id":2198,"date":"2014-10-27T19:27:04","date_gmt":"2014-10-27T18:27:04","guid":{"rendered":"http:\/\/showeet-new.flywheelsites.com\/?p=2198"},"modified":"2021-07-12T13:02:13","modified_gmt":"2021-07-12T18:02:13","slug":"modeles-powerpoint-des-4p-a-7p-du-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.showeet.com\/fr\/27\/10\/2014\/charts-diagrammes\/modeles-powerpoint-des-4p-a-7p-du-marketing-mix\/","title":{"rendered":"Mod\u00e8les PowerPoint des 4P a 7P du Marketing Mix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mod\u00e8les gratuits pour Powerpoint des populaires 4P du Marketing mix et des mod\u00e8les \u00e9tendus (5P, 6P et 7P). Les diagrammes repr\u00e9sentent des formes rondes circulaires et color\u00e9es pour chacun des \u2018P\u2019 (la forme centrale repr\u00e9sentant le nom du mod\u00e8le). Contient 7 slides.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing mix, ou strat\u00e9gie marketing (aussi connue sous les 4P) est largement utilis\u00e9 par les responsables marketing comme outil pour les assister dans la mise en \u0153uvre de leur strat\u00e9gie marketing. Les managers utilisent ce mod\u00e8le conceptuel dans le but de les aider \u00e0 g\u00e9n\u00e9rer une offre globale pour leur cible (les consommateurs), en combinant ou mixant (\u00e0 7) variables et de mani\u00e8re optimale. Cette synergie concr\u00e9tise ainsi le positionnement.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les 4P du Mix-marketing (McCarthy, 1960): combinaison de product (politique de produit), price (politique de prix), place (politique de distribution) and promotion (politique de communication).<\/li><li>Judd (1987) propose un cinqui\u00e8me P (people = personnel en contact avec les consommateurs).<\/li><li>Kotler (1986) ajoute les variables suivantes: political power (puissance politique) and public opinion formation (formation de l\u2019opinion publique).<\/li><li>Enfin Booms et Bitner (1980) ajoutent 3 P (au mod\u00e8le davantage transposable pour les services): participants, physical evidence (composante mat\u00e9rielle du service, la Preuve) et le process (interaction avec l\u2019utilisateur du service).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce mod\u00e8le PowerPoint gratuit contient:<\/h2>\n\n\n<div style=\"margin-left: 10px;float: right;\" id=\"showe-1507725733\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5964973302472132\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:inline-block;width:336px;height:280px;\" \ndata-ad-client=\"ca-pub-5964973302472132\" \ndata-ad-slot=\"3802238600\"><\/ins> \n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>7 slides<\/li><li>Formes \u00e9ditables (tailles, couleurs et effets peuvent \u00eatre adapt\u00e9s)<\/li><li>Polices utilis\u00e9es: Calibri, Calibri Light<\/li><li>Format disponible: PowerPoint 2007-2013 (.PPTX)<\/li><li>Licence: <a title=\"Creative Commons - Attribution - Pas d\u2019Utilisation Commerciale - Partage dans les M\u00eames Conditions 3.0 non transpos\u00e9 (CC BY-NC-SA 3.0)\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/deed.fr\" target=\"_blank\" rel=\"noopener\">Creative Commons Attribution \u2013 Pas d\u2019Utilisation Commerciale \u2013 Partage dans les M\u00eames Conditions 3.0 non transpos\u00e9 (CC BY-NC-SA 3.0)<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Slides incluses:<\/h2>\n\n\nngg_shortcode_0_placeholder\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e9l\u00e9chargez les mod\u00e8les gratuitement!<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Mod\u00e8les gratuits pour Powerpoint des populaires 4P du Marketing mix et des mod\u00e8les \u00e9tendus (5P, 6P et 7P).<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[139],"tags":[318,338,343,271,685,311,320,392,143],"class_list":["post-2198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charts-diagrammes","tag-business-fr","tag-editable-fr","tag-marketing_fr","tag-matrice","tag-mix-marketing","tag-powerpoint-fr","tag-pptx-fr","tag-sphere-3","tag-strategie","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mod\u00e8les PowerPoint des 4P a 7P du Marketing Mix - Showeet<\/title>\n<meta name=\"description\" content=\"Mod\u00e8les gratuits pour PowerPoint des populaires 4P du Marketing mix et des mod\u00e8les \u00e9tendus (5P, 6P et 7P). 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