4Ps to 7Ps Marketing Mix Templates for PowerPoint

4Ps to 7Ps Marketing Mix Templates for PowerPointFree PowerPoint templates of the famous 4Ps Marketing Mix and extended models: 5Ps, 6Ps and 7Ps. The diagrams consist of colored circular shapes for each ‘P’ (central idea being the ‘Marketing Mix’ name). Contains 7 slides.

The Marketing Mix model, or marketing strategy (also known as the 4 P’s) is widely used by marketers as a tool to assist in implementing the marketing strategy. Managers use this conceptual framework to attempt to generate the optimal response in the target market by blending 4 (to 7) variables in an optimal way.

  • 4P’s of marketing (McCarthy, 1960): combination of product, price, place (distribution) and promotion.
  • Judd (1987) proposes a fifth P (people).
  • Kotler (1986) adds political power and public opinion formation to the Ps concept.
  • Booms and Bitner (1980) add 3 Ps (participants, physical evidence and process) to the original 4 Ps to apply the marketing mix concept to service.

Presentation Package includes:

Slides included:

Download the diagram for free!

Format(s) included: PPTX
Aspect ratio: 4:3
Size: 216 KB



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